About Wax & Lash

Wax & Lash offers wax, lash and brow services for men and women in our clean and comforting environment. Our estheticians are professionally trained and experienced to ensure you receive top-of-the-line services with your appointment. We have two convenient Denver locations for you.

VISION STATEMENT

To do everything with the belief that we are all connected… that in every human interaction, we have the power to create an extraordinary world.

Our Founders

Tawnya Fornerod

BOSS LADY

I believe that beauty is a channel for connection, community, and care.

I came to my profession as a young mom living in North Carolina. I had been studying horticulture, planning for a future of gardens and landscapes. Yet, I found myself in a salon one afternoon, getting my hair done. I don’t remember my haircut, but I absolutely remember the vibe of that place. It was so alive, and so affirming, that it propelled me to shift career paths and begin this wondrous, winding journey.

I’ve found that esthetics is so much more than skin deep. It is a vehicle to engage with people on a soul level.

For me, it’s been a means to support myself and my children. It’s been a means to step into my role as a leader and business owner. And it’s also been a means to create long-lasting connections — with clients who become a community; colleagues who become family.

Wax & Lash is my home away from home, my deepest passion, and the place I feel most seen. It has pushed me to grow as a woman, a mother, a wife, a business owner, and a boss.

I am ever grateful for this vehicle to live my values and contribute to a more beautiful world.

Roeland Fornerod

BOSS MAN

Every time I come into the shop, I feel like I’m coming home. It’s as close to perfect as possible.

You’ll often find me at the front of the house when you come into Wax & Lash, pouring our signature peach mimosas and sharing a laugh with whoever is relaxing in the waiting area.

There is always an opportunity to make someone’s day better, and I view that as my number one priority here.

You probably noticed that I’m one of the only men with a team of amazing women. I’m honored to be in such a brilliant company. I am consistently humbled and inspired by these confident, inspiring women who shine their light in the world. Through the conversations I’ve been privileged to have with our colleagues and clients, I’ve also seen that across any difference there are always commonalities—in the things that worry us, that we have insecurities about, get excited about, laugh about. Finding those connections is the highlight of my day.

I am so thankful that my personal and professional trajectory has twisted and turned and brought me here.

Core Values

At Wax & Lash, our core values are the foundation of our business. They make this work a joy rather than a j.o.b.

Truth

We believe that truth is at the root of everything.
In fact, we believe it so hard, studio owners, Tawnya & Roeland, even have the word tattooed on their wrists. Here at Wax & Lash, truth looks like straightforward, honest interactions. Absolute integrity. Honesty and authenticity. Bring your full humanity and we’ll bring ours. We welcome it.

Grace

We believe that we are all deserving of grace—and that simple decency, kindness, and poise can transform almost any interaction.
Grace is a lesson, an invitation, and a motivation. It is about forgiveness, genuine respect, elegance, and calm. When paired with the strength of spirit, grace has the capacity to elevate our actions, conversations, and empathy for self and others. At Wax & Lash, grace is translated in our generous attention to details large and small, and it’s in the kindness and compassion that infuse our company culture and the entire Wax & Lash community.

Purpose

We believe that empowered women are the key to a vibrant future.

Yes, men too, absolutely. However, for us, we know that supporting and nurturing women’s leadership, business savvy, confidence, and self-compassion is a radical act that can change the world. We know that how you do one thing is how you do everything, and we take that to heart.

With each choice we make in our business, we recognize the ripple of impact and potential. One of the reasons we love this work is that it inherently supports a community of successful women.

We believe in lifting up the leadership capacity of our employees and encouraging them to spread their wings and soar. ​We have seen time and time again that when people feel good, they do good. We are committed to doing our part to contribute to an abundant, flourishing community.

Connection

We believe that we are all connected. That in every human interaction, we have the power to create an extraordinary world.
This is a family—and when you enter our salon, we embrace you (often literally) with open arms.

We know that the hustle and grind of the outside world are rough and taxing. When you step into Wax & Lash, know that you are supported. Your vulnerability and humanity are welcome and tended to. We value you.

Wax & Lash in the Press